Ideas SP 22

FRUIT

Linen weave canvas with olive/melon tones

Cotton duck in muted psychedelics

Cotton duck black/white/butter

Cotton duck olive lace overlay

MARLEY

Charcoal w/Lazer print Denim

Indigo w/Lazer print Denim

Sateen Trailer Print

PLAY

Rose Duck with Gingham Foxing Print

Vegan Shearling Sandals

Print Ideas/Color Trend

Print Ideas/Color Trend

Print Ideas/Color Trend

Print Mix

Trim Ideas

RESUME

Vicki Whicker

Designer and Senior Line builder with over twenty years experience in cemented, vulcanized, and injected footwear for branded and private label companies.

Proven success in lifestyle trending, design direction, line building, product development and merchandise management, as well as branding and sales.

Ability to bring product to market through innovative thinking, technical proficiency and target market understanding.

PROFESSIONAL EXPERIENCE:

catstudio

North East Brand Ambassador

Petaluma, CA

2016- 2017

• Conceptualized and developed home decor product/artwork with clients and in-house designers.

• Maintained brand visibility through social media and client contact.

• Increased sales adding new product categories to client order flow.

• Travelled territory and attended key trade shows,

Two’s Company

Territory Manager

White Plains, NY

2015- 2016

• Responsible for generating sales by developing and closing new business relationships within the apparel/gift retail sector.

• Maintained close relationships with existing base.

• Increased sales by adding new designs to existing client order flow.

• Travel was key, as was attending trade shows.

Beekman 1802

Director Wholesale

Sharon Springs, NY

2014- 2016

• Strategized with executive team to develop methods and procedures to increase brand visibility.

• Expanded into new markets.

• Increased accounts exponentially.

• Landed the first major distributor (KEHE) as well as the premier account in the industry for our grocery items (Central Market, Texas).

ACI International

Senior Line Builder, Women’s Fashion Athletic

Los Angeles, CA

2010- 2014

• Built and designed multiple product lines of fashion casual and athleisure footwear for Target, Payless, Wal-Mart, and K-Mart for their private label division with the brand name LA Gear.

• Detailed tech sheets for the cemented, vulcanized, and injected projects.

• Traveled to factories in China to inspect prototypes and work with factories.

• Developed new constructions and lasts.

• Sourced materials in the local and regional markets for PU leather, canvas, trims, and hardware.

• Provided ideas, concepts, new initiatives, as well as design themes.

• Managed senior designer for the category

Marches Vous by YS

Design and Development Consultant

Beverly Hills, CA

2009- 2010

• Consultant to Marches Vous by YS, a women’s lifestyle brand.

• Trend direction, materials, colors, outsoles, prototypes.

• Hand-sketch designs that incorporated founder’s unique style, material and color sensibilities.

• Provided technical details and sheets to the overseas manufacturer.

Skechers

Sr. Product Manager Boys

Manhattan Beach, CA

2005- 2009

• Merchandised boys footwear brands— Ecko Unlimited., Zoo York, Bird 33, Sponge Bob and Skechers.

• Worked closely with the Chairman of the Footwear Group, Sr. Director Boys Group and sales team, as well as designers, product managers and technicians.

• Provided ideas, concepts, new initiatives, as well as seasonal design themes.

• Completed projects within time lines of product calendar.

• Maintained brand integrity, chose materials, reviewed blue-prints, developed components, reviewed costing and communicated with manufacturing, shopped market and produced trend reports.

• Product line encompassed cemented athletic, vulcanized canvas, and cemented sport sandals.

• Developed Ecko brand to status of top 3 kid’s footwear vendor at JCP (behind Nike/Skechers) and top 5 at Famous Footwear.

Diesel Footwear

VP Product Development

Santa Barbara, CA

1997- 1998

• Designed, developed, and merchandised: dress, casual, canvas, and athletic shoes for men and women.

• Interpreted trends while incorporating Diesel Italy’s unique brand viewpoint.

• Travelled to Italy and collaborated with Diesel Italy Design Director, as well as with factories in Italy, Spain and Portugal.

• Directed outsource agency product design and manufacturing in China.

LA Gear

Senior Director of Product

Santa Monica, CA

1987- 1997

• Managed design teams.

• Worked with licensees and factories.

• Conducted sales presentations.

• Created trend reports and brand marketing strategy for men’s, women’s and children’s casual, canvas and athletic footwear.

• Spearheaded a new division and managed design, development and branding for LA Gear Watches.

• Traveled to Europe and Asia to visit factories, manufacturers, clients and trade shows.

EDUCATION:

Quincy University, Quincy, Illinois

Bachelors of Arts Degree

ADDITIONAL SKILLS:

Hand Sketching

Oil and watercolor

Charcoal and pastel

Photography, Iphoneography

Microsoft Office- Word and Excel

2011 Ultra Foam Project:
new uppers/new outsole/new last/new materials/new logo and applications